You Smell
This line of soaps called “You Smell” is an immediate eye-catcher, as it is eloquently presented, yet is initially insulting until the reverse side of the product is read. It continues to say “Like a Lemon!...Thanks to us!”. The subsequent title “Tabula Rossa”, a derivative of "Tabula Rasa", a Latin phrase for “clean slate”. The sarcastic romance copy on the remaining sides creates an entire experience for the viewer, enticing them to continue turning the product in search of something new. It is printed on Neenah Laid paper to offer a subtle tactile quality. 
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Box Bottle Bag: The World's Best Packaging by HOW Publishing & The Dieline, 2010 |
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Print Regional Design Annual Print Magazine, October 2009 |
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Map Magazine AU, November 2008 |
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CMYK #43 March 2009 |
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In Style, UK February 2009 |
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Irish Tatler, UK May 2009 |
packaging
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